Colorado drivers may soon notice a new license plate design brightening up vehicles across the state.
With a bright orange, red and yellow background resembling a serape, or traditional Latino woven blanket, the “Chicana/o Pride” plates joined on Jan. 1.
The license plates were sponsored by Denver Democrats Rep. Tim Hernández and Sen. Julie Gonzales and designed by Alamosa artist Larysa Medina and Denver artist Anthony Garcia Sr.
To get a license plate, Coloradans must make a one-time $50 donation to to obtain a PIN, which is used to order the plates through the Colorado Division of Motor Vehicles.
is a Pueblo-based advocacy group that aims “to preserve and celebrate Chicanx/Indigenous cultures and their history” through conferences, training, events and collaboration, according to the group’s website.
Drivers must also pay two one-time, $25 DMV fees for the plates.
The license plates are printed on demand and will be mailed to drivers within four to six weeks, according to El Movimiento Sigue.
Updated 12:45 p.m. Jan. 7, 2025: Because of a reporter’s error, a previous version of this story misreported the phrase printed on the new Colorado specialty license plates. The phrase is “Chicana/o Pride.”
