The Green Collective is changing with the seasons.
The fast-casual spot with locations in LoHi and Wash Park that serves salads, toasts and smoothies, will go by a new name beginning next week: Every Little Thing.
Owner and founder Allison Rifkin said the change better reflects the next chapter for her business. She’s reemphasizing a focus on the small things as she looks to grow.
That expansion is starting in Cherry Creek at 2816 E. Third Ave., where Every Little Thing will take over the eatery space at Town Pump Provisions, the multiprong concept that Dana Monfort opened in August.
Rifkin said that the eatery will temporarily close at the beginning of May to make way for her store, which is slated to open June 1.
“Itap very wholesome and full circle,” Rifkin said of the move.
She helped Monfort develop the eatery after Culinary Creative Group founder Juan Padro introduced the pair a couple of years ago. Rifkin looped in her head chef, Lauren Egdahl, and the trio formulated the menu and planned operations ahead of Town Pump’s opening, though Rifkin’s team wasn’t involved in the day-to-day after that.
Now, Egdahl and Rifkin will run the 720-square-foot space, which will be altered during May for Every Little Thing. Rifkin said the minor build-out comprises adding equipment to make smoothies and carving out a coffee window where people can order from the patio.
The menu will be the same as the Wash Park spot, serving breakfast, lunch and dinner. Rifkin also plans to keep on Monfortap eatery employees.
“Dana never really wanted to do restaurant operations and just wanted to focus on what she was good at, which is the bodega,” Rifkin said. “Dana did a wonderful job (with the eatery) and got it where it is, but thatap her baby. Thatap her passion.”
The first Green Collective opened in LoHi in 2021. Rifkin has spent the past couple of years opening her Wash Park location and hitting the investor circuit this past summer.
The latter resulted in a deal led by Jeff Zients, President Joe Biden’s former chief of staff and also the first investor in bagel chain Call Your Mother. Rifkin was introduced to Zients by Call Your Mother founder Andrew Dana.
“He came out here, tried our stuff and loved what we were,” Rifkin said of her meeting with Zients, who lives in Washington, D.C.
Rifkin didn’t disclose how big the round was but said itap to fuel growth in Colorado and beyond. Besides the upcoming Cherry Creek spot, Rifkin said she has another location in Colorado, outside Denver, that she’s “very close to signing” a lease for.
Every Little Thing is also renting space in a commissary kitchen.
“Itap a temporary solution for right now,” she said of the commissary, which will serve all three Every Little Thing locations and be used mostly for prep work.
“Cherry Creek has zero kitchen space besides the service space. LoHi is tiny and Wash Park is busting at the seams too,” she continued. “The goal would be to have a location thatap also a commissary, but we just haven’t found that yet.”
For future spots, Rifkin will target a footprint of at least 1,500 square feet, much bigger than the around 1,000-square-foot spots she has now. She said she’s been looking “everywhere” to grow, and named Littleton, Golden, Boulder and Castle Rock as possible destinations.
“We would also love to expand out of state,” she noted. “But we have to make sure we can succeed with stores in Colorado first.”
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