The Broncos’ newest corporate partner comes with a familiar name and a deal cast in ready-mix.
Broncos president Damani Leech said Monday that SRM Concrete is the new “official concrete supplier of the Denver Broncos.”
The Tennessee-based company is the largest concrete company in the country, operating more than 560 concrete plants, quarries, and cement terminals across 24 states.
It was 10 little acres, though, that put SRM on the Broncos’ radar in a different way. The company purchased a plant four years ago that happened to be right next to Burnham Yard, a site the Walton-Penner Family Ownership Group not long after began to focus on as a potential site for a new stadium and mixed-use district.
The sides negotiated over the land for months before closing a sale from SRM to the Broncos last week for $55 million.
Now the Broncos and SRM are not just real estate transactors but also corporate partners.
“With a growing presence in this region and an established reputation for quality and dependability, SRM Concrete is an ideal partner during such a transformational time for our organization,” Leech said in a statement announcing the deal. “We look forward to a successful relationship with SRM Concrete as we continue building for the future.”
SRM Concrete CEO Jeff Hollingshead, in a statement, said his company understands, “the importance of strength, reliability, and performance –values that align closely with the Broncos organization. We look forward to supporting the team, its fans, and the communities they serve.”
SRM Concrete submitted plans earlier this summer for a new plant in north Denver.
The sides did not say anything Monday about actual concrete production, but if the Broncos in the coming months get the green light to build a stadium and district at Burnham Yard, they are going to need a lot of it.
Now they have an official supplier with a footprint literally on site.
