The Denver Metro Convention & Visitors Bureau plans to unveil a $3 million advertising campaign Thursday that touts the Mile High City to tourists.
Consisting of print, Internet and television ads aimed at travel consumers, it will be the most expensive tourism ad campaign in Denver’s history, according to the bureau.
Designed by local agency Karsh & Hagan, the campaign is being funded primarily by the $4.2 million boost in the city lodgers tax approved by Denver voters in November. It increased the bureau’s annual budget to $12 million.
“With a limited budget, we always had to concentrate in the past on the meeting side of the business,” said spokesman Rich Grant. “With an expanded budget, we can go after the individual tourists.”
In 2004, 9.9 million visitors came to Denver, spending a total of $2.3 billion, according to market-research firm Longwoods International.
Staff writer Julie Dunn can be reached at 303-820-1592 or jdunn@denverpost.com.
