Seattle – Cola, diet cola or … grass-stain-flavored soda? That’s a choice Seattle Seahawks fans might be making at home-field concession stands starting in August, thanks to a five-year deal announced Wednesday between Qwest Field and local soft-drink maker Jones Soda Co.
Jones, with annual revenue of $39 million in 2006, unseated the Coca-Cola Co., which sold $24 billion in goods last year, as the sole provider of nonalcoholic beverages at the NFL team’s stadium.
At Qwest Field, Jones will be sold as a fountain drink, in cans and in plastic bottles the company is developing for the venue.
Jones is known for kooky limited-edition flavors (turkey and gravy – and antacid – from a holiday 2006 collection), bright colors (blue bubble gum) and labels with striking photographs, some submitted by consumers.
Jones chief executive Peter van Stolk said he’s playing around with ideas – including “grass stain” – for a signature Seahawks flavor.
“We want to give the fans a really cool experience. Jones Soda is not Coca-Cola, and we will do things differently,” van Stolk said.
