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Getting your player ready...

NEW YORK — As the Hollywood writers strike enters a second week, advertisers are worrying it could seriously disrupt the TV schedule — and the number of eyeballs viewing their ads — in coming months.

So far, the strike has forced only late-night talk and comedy shows into reruns.

But when marquee shows like “The Office,” “Desperate Housewives” and “24” halted production, the supply of ready-to-air prime-time hits came under threat — and that was unsettling to advertisers.

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