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BEVERLY HILLS, Calif. — Beverly Hills City Councilman John Mirisch thought he had an idea that would reduce confusion for police and fire personnel. He recently suggested that the City Council study reassigning residents of the so-called Beverly Hills Post Office community, which is in the city of Los Angeles, to a different ZIP code from the 90210 made famous by the television series of that name.

According to Mirisch, the council had heard recently from a resident living in the extensive post-office area who contended that the Los Angeles Police Department did not respond to calls. The department, the person said, assumed from the ZIP code that the matter was Beverly Hills’ responsibility.

But Mirisch’s proposal met a brick wall of opposition from all four of his council colleagues and from residents who said they don’t want to lose the cachet of the 90210 ZIP code.

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