Getting your player ready...
In a tough economy, the New Jersey Nets’ marketing department has devised a way to sell its pricey courtside seats. It’s called “Your Ticket to a Player.” For $25,000, the Nets are offering four courtside tickets for 10 games, parking, access to a private lounge at the Izod Center with free food and beverages and something more — a one-hour appearance by a Nets player of your choice at your home, office, school or party. “It will be interesting to have an NBA player come to your birthday party or come to your bar mitzvah or even just coming to your house for dinner for an hour,” Nets chief executive Brett Yormark said. The Associated Press
