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RIO DE JANEIRO — Paris Hilton is giving blonds a bad name. So says Brazil’s Secretariat for Women’s Affairs, which wants a sultry beer commercial starring the hotel heiress, model and actor off the air.
The ad for Devassa’s “Bem Loura” — “Very Blond” — features Hilton in a short black dress preening and rubbing a can of the beer on herself, to the delight of onlookers watching through her window.
Brazil’s regulations say beer commercials cannot treat women as overtly sensual objects.
“It’s an ad that devalues women — in particular, blond women,” said a spokeswoman for the Women’s Affairs Secretariat. She said the agency had it received numerous complaints. The Associated Press
