CHICAGO — Just when you thought it was safe to wash your hands and check for things between your teeth in peace, an offshoot of Clear Channel Communications has found a way to serve up advertising in the bathroom mirror. The unit said Thursday that it has teamed with North Carolina-based Mirrus to turn select bathroom mirrors at O’Hare International Airport into interactive billboards.
Clear Channel and Mirrus said they plan to install the mirrors at several airports across the country but will start at O’Hare, rolling out 150 40-inch mirrors in select restrooms — men’s and women’s — over the next three months.
The technology displays video or still ads across the whole mirror when no one is standing in front of the sink. But as soon as someone approaches to wash his hands, the ad shrinks into the corner. A sensor counts “impressions,” or how many people stood in front of the sink for how long looking at the ad. Chicago Tribune
