Getting your player ready...
NEW YORK — Beware, if you’re among the hordes who wonder where the time went after becoming absorbed in online games such as “FarmVille” and “City Ville.” Zynga, the hot Internet startup that created those pastimes, is introducing another reason to goof off.
The lure this time is “RewardVille,” a show of appreciation aimed at getting players even more absorbed in their online farms, cities, crime rings and poker games. The program unveiled a week ago doles out game points and credits that can be used to buy more virtual goodies on Zynga’s existing games.
It’s the latest attempt to deepen people’s attachment to Zynga’s strangely addictive world at a time when attention spans are becoming more fickle.
