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Alfalfa’s Market, less than one year after opening, is laying off as many as 35 employees in its corporate office because sales have fallen short of expectations.
Sonja Tuitele, the natural grocer’s spokeswoman, confirmed Monday that the company has began notifying employees of the layoffs. About 15 to 20 percent of the store’s 175 employees — 26 to 35 people — will lose their jobs, she said.
“It’s been a hard day for everybody,” Tuitele said.
Alfalfa’s spent more than $10 million on its grocery store at Broadway and Arapahoe Avenue, opening its doors in April. The grocer had been aiming to have a location identified and a lease signed for a second store in spring 2012.
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