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DENVER—Colorado tourism officials are rolling out a new advertising campaign inviting people to take a time-out from hectic lives and explore the state.

The campaign shows cascading shots of waterfalls and kids frolicking in open fields, prodding viewers to book now for a reprieve in Colorado’s mountains.

Tourism officials tell the Denver Post ( ) the new ads will hit televisions in Dallas, Chicago and Phoenix this week.

Researchers say 29 million visitors spent nearly $9 billion in the state in 2010.

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Information from: The Denver Post,

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