DENVER—Technology giant Intel Corp. has code-named its most advanced computer chip after a tiny town in southeastern Colorado.
The Haswell processor that will power the next generation of desktops and laptops launches globally this week at a trade show in Taiwan. Russ Hampsten, the man in charge of the naming, tells The Denver Post ( ) that after struggling to find a suitable name in Oregon, where much of the chip design team is based, he stumbled upon Haswell in his ZIP code database.
He says “I didn’t know anything about Haswell other than that it’s a good name.”
When the chip launches, Intel will refer to it as 4th Generation Core Processor. But Intel spokesman Bill Calder says the Haswell name will probably be recognized and used in the tech community more than the official name.
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Information from: The Denver Post,
