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NEW YORK - MARCH 12: M&M's candies in new, redesigned packaging are seen March 12, 2004 in New York City. Masterfoods USA, a unit of Mars Inc., is re-introducing the nation's number-one selling candy with a major advertising campaign, a bolder logo on packaging, and brighter-colored candy shells to induce sales in the flat U.S.chocolate industry.
NEW YORK – MARCH 12: M&M’s candies in new, redesigned packaging are seen March 12, 2004 in New York City. Masterfoods USA, a unit of Mars Inc., is re-introducing the nation’s number-one selling candy with a major advertising campaign, a bolder logo on packaging, and brighter-colored candy shells to induce sales in the flat U.S.chocolate industry.
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Last year Google had an M&M problem. So, as it does with most dilemmas, the Internet giant put its data wizards into action.

Employees were eating too much of the free candy and that, the firm surmised, might hinder efforts to keep workers healthy and happy.

In what could be called Project M&M, a special-ops force of behavioral science Ph.D.s conducted surveys of snacking patterns, collected data on the proximity of M&M bins to any given employee, consulted academic papers on food psychology, and launched an experiment.

What if the company kept the chocolates hidden in opaque containers but prominently displayed dried figs, pistachios and other healthful snacks in glass jars? The results: In the New York office alone, employees consumed 3.1 million fewer calories from M&Ms over seven weeks.
The Washington Post

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