Getting your player ready...
LOS ANGELES — As YouTube prepares to launch its subscription music service by the end of the year, the digital music giant is seeking to capitalize on music fans’ desire to have access to their favorite songs everywhere they go.
The company’s free online video site already is the most popular on-demand music service in the world.
Music videos are among the most sought-after content for YouTube’s 1 billion global users, with a popular song like “Wrecking Ball” by Miley Cyrus, left, or Robin Thicke’s “Blurred Lines” attracting hundreds of millions of views.
More than 50.5 million Americans watched videos each month on their cellphones in the second quarter of the year, according to measurement firm Nielsen.
