BOULDER — Less than two weeks after the University of Colorado announced a new marketing campaign to help shake off its party-school image, a new five-minute video of young people in CU garb apparently drinking hard alcohol and smoking marijuana was being shared repeatedly on Facebook and Twitter on Friday.
The video, produced by Boulder-based You Know Productions, is part of an advertising campaign for a new mobile application targeted at college students called Blend.
CU officials say they do not approve of the video or the image of students it evokes.
“CU-Boulder was not aware of the production company’s intentions to produce a video,” CU spokesman Mark Miller said in an e-mailed statement. “The university in no way endorses the video or the app that is advertised.”
At the beginning of the video, two women wearing You Know Productions T-shirts speak into the camera.
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