MONTPELIER, Vt. — A folk artist who became a folk hero to some after picking a fight with fast-food giant Chick-fil-A over use of the phrase “Eat more kale” — similar to the company’s trademarked “Eat mor chikin” — has won his legal battle.
Bo Muller-Moore said Friday that the U.S. Patent and Trademark Office had granted his application to trademark “Eat more kale,” a phrase he says promotes local agriculture. He silk-screens the phrase on T-shirts and sweatshirts and prints bumper stickers.
“I’ve called Chick-fil-A’s bluff on their cease-and-desist demands,” Muller-Moore said.
Cartoon cows holding signs with the misspelled phrase are used in Chick-fil-A ads because, as spokeswoman Carrie Kurlander put it, “when people eat chicken, they do not eat cows.”
