Beer ice cream and ice cream beer, made with a dash of activism. (screenshot)
Peanut butter and jelly. Laverne and Shirley. Peas and carrots.
And now, beer and ice cream.
Fort Collins-based New Belgium Brewery and Ben & Jerry’s Ice Cream announced a partnership in April that would bring us a new beer: . But it’s expanded beyond just the beer. Behold: Ben & Jerry’s : beer ice cream with salted caramel swirls and fudge brownies. And a project on environmental awareness, to boot.
“Besides the obvious reasons of why beer and ice cream — because they’re both delicious — it’s about business being a force for good,” New Belgium’s production director Travis Burge said in a video (that you can watch below.)
This may be the first time Ben & Jerry’s has had age verification on its website. (screenshot)
In addition to being a new adventure in flavor, the collaboration is geared to raise awareness and spur activism surrounding climate change. The two companies will donate a portion of sales to “” or “POW,” which works within the snow sports community to fight climate change. They are also asking customers to in support of new EPA regulations under the Clean Power Plan.
Earlier this year, New Belgium’s activism put them in hot water with many residents of the northwestern Colorado coal mining town of Craig. The company donated $9,080 to WildEarth Guardians — a Santa Fe-based environmental group that the environmental impact of a 2006 Colowyo mine expansion. A ruling on a federal lawsuit filed by the group could close the mine and put many in the town out of work — a fear that prompted about a dozen liquor stores and bars after learning the company is a WildEarth Guardians supporter.
The ice cream is available at Ben & Jerry’s scoop shops around the area, . The beer — a brown ale laced with chocolate, salted caramel and vanilla — is currently only available in New Belgium’s Folly assorted 12-pack, according to a spokeswoman, and six-packs of the new brew will be on shelves on Nov. 2. And for those of you that are extra adventurous, New Belgium and Ben & Jerry’s .
