ATLANTA — Major corporations invested in Southern states have become some of the staunchest opponents of bills they consider discriminatory, facing off against Republican lawmakers eager to portray their states as the best home for global brands.
The NFL, Apple and other behemoths have cajoled Republicans into rejecting or softening bills in recent years that supporters say protect people who oppose same-sex marriage on religious grounds. Companies are speaking up loudly again this year in states where such bills have been proposed as part of a backlash to the U.S. Supreme Court ruling that effectively legalized gay marriage.
“As a company that is committed to the principle that everyone deserves to live without fear of discrimination simply for being who they are, becoming an employer in North Carolina, where members of our teams will not have equal rights under the law, is simply untenable,” California-based Pay Pal CEO Dan Schulman said in a statement last week ending plans to hire 400 people for a new operations center in Charlotte. The decision is among the largest tangible effects of a new North Carolina law overruling LGBT anti-discrimination measures passed by local governments.
Watchers of corporate America’s approach to lesbian, gay, bisexual and transgender issues said such public statements are only one way companies have been supportive, pointing to several years of efforts to win over LGBT employees and customers.
CEOs sometimes take the lead, as in 2013 when Starbucks CEO Howard Schultz told a shareholder who believed the company’s pro-gay marriage position hurt profits: “Not every decision is an economic decision.” Some companies have gone beyond what’s required by state or federal law for equal employment policies and benefits. The Corporate Equality Index survey conducted by the Human Rights Campaign, which has graded companies’ environment for LGBT employees since 2002, gave 13 companies a perfect score that first year. This year’s survey reported 407 companies hit that mark.
When Cindy Armine-Klein joined the payment technology company First Data in 2014, the firm had recently scored below 50 on the survey. CEO Frank Bisignano told Armine-Klein when she was hired as chief control officer that year to prioritize creation of LGBT programs.
Since then, the company has added coverage of domestic partners to employee benefits, included gender identity in its anti-discrimination policies and created a group to connect LGBT employees around the country. When a bill shielding opponents of same-sex marriage cleared the Georgia legislature this year, concerns quickly reached executives through that network.
The firm, headquartered in Atlanta, joined about 500 others opposing the bill. Bisignano made a personal call to thank Georgia Gov. Nathan Deal following his veto of the measure.
Prospective employees or current workers offered promotions may turn them down if they have to relocate to a state where laws aren’t considered LGBT-friendly, said Steve Bucherati, who retired in 2015 after more than a decade as Coca-Cola’s chief diversity officer.
“Bluntly, companies exist to make money for share-owners,” he said. “And you can make more money for your share-owners if you can attract, develop and retain the best employees.”
