Sports Authority Field at Mile High is in need of a makeover — of its name, at least.
The question of what will happen to the naming rights of the Denver Broncos’ home field has been up in the air since .
Hilco Streambank, retained by Sports Authority to liquidate the retailer’s assets nationally, on Tuesday began with the Denver Metropolitan Football Stadium District in earnest. Other intellectual property assets — including the company’s brand name, customer database and e-commerce website sold to
Companies that hope to hang their name on the public stadium have until 3 p.m. Mountain time July 19 to make an offer. Hilco Streambank acknowledges that the contract terms — established in 2001, before Peyton Manning and before — are
Although the deal would give the buyer prominent exposure both in and outside the stadium, including, the company would have to replace the signage on its own.
Sports Authority, once the fourth-largest U.S. sporting goods chain, acquired the naming rights The contract has on it. Sports Authority remains in good standing on payments, but a bill of $3.6 million comes due on Aug. 1.
Both the Denver Broncos and the stadium district have filed requests in U.S. Bankruptcy Court in Delaware
And for the record, the new name must comport with NFL policies, and the stadium district and the league have said the likelihood that a cannabis-related company emerges the successful .
