Getting your player ready...
Burger King’s meat-free Impossible Whopper is a success in the Show Me state of Missouri.
So now the rest of us will get to try it.
The 59-restaurant trial run in St. Louis, which was launched in early April, is “going exceedingly well, surpassing the most bullish expectations,” a representative for , the Redwood City-based start-up, said Monday.
By the end of 2019, Burger King will bring the Impossible Whopper to all 7,200 of its U.S. restaurants.
That will represent the largest meat-free fast-food experiment in the country. According to the , the closest in size is Carl’s Jr., which is selling its Beyond Famous Star, made with Beyond Beef, at more than 1,000 restaurants.