As the clock struck midnight on April 20, tossed joints to the crowd, balloons fell from the ceiling and the had officially begun.
The evening at the started with a screening of Snoop’s film, “Reincarnated” and a question and answer session with the rapper. After a montage about Snoop’s marijuana advocacy, he was awarded the High Times Lester Grinspoon Lifetime Achievement Award. Fitting for both the honor and the celebration, Snoop’s acceptance speech was a bong rip from the award itself (because it doubled as a bong).
Fans showered the stage with marijuana-laced gifts, including a brownie that someone had taken a bite out of.
“How the hell you going to give me a brownie that you took a bite out of, man?,” Snoop said. He left the stage for a number of DJs to warm up the crowd before 4/20.
At approximately 11:55 p.m., DJ Snoopalicious took the stage to start a countdown to 4/20. He played until about 1 a.m., smoking with the crowd and filling the Fillmore with a 4/20-induced haze.
Follow our news and updates on and our relationship status on Or send us a telegram.
Seth McConnell is a member of YourHub at The Denver Post and a regular contributor to Reverb.
