Motorola is refreshing its Android smartphones with better cameras and other improvements as it seeks to lure customers who want lower-cost alternatives to leading smartphones from Apple and Samsung.
These new models — the Moto G, Moto X Play and Moto X Style — largely will appeal to people who have to pay full price for phones, rather than discounted prices that come with two-year contracts.
“We’re about delivering great mobile user experiences at a price that doesn’t break the bank,” Motorola president Rick Osterloh said.
Motorola, which Lenovo bought from Google last year, said the new Moto G will retail in the U.S. for about $180 without a contract. Motorola hasn’t announced prices for the Moto X models, but they are expected to be a few hundred dollars cheaper than high-end phones, which cost $600 or more without a contract.
In touting improved cameras, Osterloh was careful to say that they will deliver some of the best pictures “at this price point.”
